My shower
gel is called ‘Energy’.
No I
haven started giving names to my toiletries. Nivea has though. And they made
Energy, just for men, like me.
It
has a scientific looking graphic on the bottle which looks a bit like a DNA
sequence but I assume its supposed to signify that a lot of breakthrough
technology and research went into creating the product. It’s part of their male
product line so the design errs towards the industrial. The bottle is square
and has a blue and lime green colour.
Energy
I presume is supposed to give me Energy when I use it. I don’t know this for
sure because apart from its name everything else is written in German or French
but it smells nice and with a name like that what else could be inferred?
Does
it actually give me Energy? No, it doesn’t.
It
does get me clean though, assuming I’m using it properly. If they were just
being honest it should be called Nivea ‘clean’. For men. But then that probably
wouldn’t pass the first, or any test which must exist in the mens marketing department
at Biersdorf.
So
when does a product claim move from being just marketing hype, to lying?
How
about all those moisturisers claiming to knock decades off your face or
cellulite removers promising you the arse of an 18year old?
Do
you think anyone actually challenges the claims made? I know its part of the
cut and thrust of business to challenge the claims made by a competitor but has
a consumer ever challenged such a thing? I don’t know.
It
seems to be a normal thing nowadays for people to promise the earth then when
it comes to actually delivering, ignoring the promise was ever made in the
first place.
Or,
when asked, using impressive linguistic gymnastics to say they didn’t actually
say what you thought you had heard.
Think Bill Clinton explaining that when he
said he never had sexual relations what he failed to mention was that he knew
fully the phrase ‘sexual relations’ didn’t actually mean or include a number activities
most normal people would consider sexual acts.
What
would happen if the world was suddenly and without any warning invaded by
aliens?
I’ve
seen the movies.
What
happens is they blow up a city or two in the US and then as an afterthought a
few more around the world. The world is of course outraged, nowhere more so than
the United States.
We see shots of cities razed to the ground. A second or two
of dark people running around wearing turbans speaking a funny language and being vaporised before
we return to the US.
Enter
Jeff Goldblum, or any other geeky looking guy. He figures out the aliens achilles
heel and suddenly everyone around the world is high fiving or the
cultural equivalent somewhere else.
The
invasion lasts about an hour and half and Jeff gets his girl.
Apart
from a geeky guy getting laid and the whole nasty affair lasting less than
the eco cycle of my washing machine I think this would be pretty close to what
would happen in reality.
I
say this because I think we are pretty good at dealing with sudden, need to be
fixed now, problems.
Take Ebola. We are throwing money and resources at the problem because it’s an immediate
threat. Its now, its in our face and we are dealing with it. In a short time
the current outbreak will be contained and it will become another avian flu; something
which was a problem a few years ago.
What
would happen then if we had a warning from the Aliens and the warning said they
would invade in 300 years from now?
Well,
Jeff would remain a celibate geek, the funny foreigners would probably say
something about it but;
1. We don’t understand what they are saying and
2. Shit,
that’s 300 years away, chill.
We
would do nothing.
Because
most problems which we need to address need to have a four or eight year life
time otherwise there is a good chance it will be ignored or, as in most cases,
just pushed away.
If
you are someone who wants to fuck with the current status quo of the world make
sure you have a longer timeline than four years and make sure your approach is
a drip, drip one. Build it up slowly. This way, most likely, you will be
successful.
If
you decide to stand up and do an Islamic State or fly an airline into a
building or two then more fool you. You will
lose.
Global
warming, climate change or the environment, call it what you will is a
perfect example of my point. The damage is clear, the science is even clearer but the timeline is less clear.
At
some, undetermined point in time in the future the world will become an
uninhabitable place. It wont be an overnight thing, it will be gradual. The
slow spread of cancer has already started but you, I and the next few
generations might not even notice. It’s the ones after that who will be pissed
off.
That’s when the aliens really start vaporising cities.
Apparently
democracy is the way to go. It’s the gold standard for running a country,
province or even continent. We invented it, and still cant find fault in it.
We
love it so much we have determined the whole world should have it, even if they
don’t want it.
But it has its issues. Democracy is far from perfect.
Firstly
democracy has no built in mechanism to hold those in power to account for the claims they might make before actually assuming power. Think the liberal
democrats and their tuition fee pledge.
Apart from pissing off a lot of liberal
democrat voters what’s come of that lie? Not a lot .
Secondly
it lets the people decide and candidates can be re-elected.
In general, you, I and everyone else are only
concerned with today, tomorrow and at a stretch our children’s tomorrow.
Anything beyond that falls into the category ‘someone else can deal with it’ .
If
the aliens tell us they will invade in the year 2342 I doubt very much the current
campaigning candidates will be talking much about investing in an Alien defence
research body.
What
we need are candidates or parties who are committed to a single term.
What
we need are conviction politicians who don’t care about pissing everyone off
today for the good of tomorrow.
France
is a great example of this.
France, the founding country of liberty and
socialism. France, the country which invented champagne, topless beaches,
arrogance and Agincourt. I also predict France will become bankrupt within my
lifetime.
I
say this because the moment any president tries to
make changes to avoid this, the country goes on strike and votes as soon as
possible for the candidate who tells everyone he is not going to upset the
status quo.
So,
the status quo remains and the country moves slowly towards the fiscal abyss.
Gold plated youthful retirement schemes, an unsustainable private/public
equation and all of it underpinned and supported by a powerful, unreasonable,
unrealistic and often violent groups of unions.
Yes,
France will become an economic wasteland unless something changes soon.
What
France needs is a French version of Thatcher.
I know the resulting image is pretty horrific but I never said it would
be pretty.
It
needs to be someone who doesn’t care about public opinion, someone who doesn’t
care about how hard or difficult something is. Someone who is willing to forgo
getting re-elected in the interest of change.
But it’s
unlikely to happen. The abyss I mentioned is not tomorrow. It’s not even the day
after that so why would anyone worry about it right now?
I
don’t profess to knowing the answer to this but I do think we are stuck in a 'democracy is best’ situation to not see its flaws nor think about changing them.
Recently
Scotland voted no to independence from the United Kingdom. It was a close run
thing and a great example of the best of democracy. That is, giving the
people of a country the choice to choose for itself, free from intimidation and
violence.
The vote went no but the promises made to secure this no vote during the, often loud,
campaigning verged on the desperate.
Now,
after the dust has settled, what will come of those promises?
If a
nation votes on something as momentous as this and that vote is based on promises made
during the campaign then there must be, has to be, some form of recourse
if the promises just disappear after the vote.
I
for one hope they are kept.
I
also hope we see more individuals who are willing to step up, change the status
quo and then step down again. Because it’s the stepping down which matters.
Even
Thatcher didn’t get this and outstayed her welcome. She should have moved aside
after crushing the unions, but she didn’t.
If
you know you are going to step down before you are elected. If you have no
interest in being re-elected you will be removing the main reason most leaders
fail.
If
you are a person who believes what you believe. If
you lay out those beliefs in your manifesto and you are elected on the basis of
that manifesto. If you actually implement your manifesto without regard for the
noise it might cause. If you are that person then my advice would be to run for
office, apply to be an MP, MSP or even MEP.
Whatever you run for, I will vote
for you and I will hold you to account.
I
will expect you to deliver on your promises and if you do ironically you might
even get my vote again.
Isn’t
this how it’s supposed to work?
Anyway,
that’s enough - rant over.
I
don’t expect anyone to actually do this. I also didn’t really expect to feel
energised after showering with Energy either.
Disappointment in shower gel and
politicians is something I am pre-programmed to ignore. Its normal. It’s how things
are. Why would I think differently?
It
doesn’t stop me hoping though.
I've just purchased a new shower gel, called ‘Rampant Stallion’.
Lets
see…..